The Insight to Growing Brands

Paddy Rangappa

Format: Hardback
ISBN13: 9788193355220
Published: July 2018

Price: $39.99

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Condition: New

From a marketing expert with nearly three decades of worldwide brand development experience working with some of today's most recognizable and successful brands-including Dove, McDonald's, and Vicks-comes a comprehensive and accessible guide to brand-building in today's global marketplace.

Spark demystifies the process of building a brand in today's increasingly competitive, crowded marketplace. Written by marketing expert Paddy Rangappa, who has worked with some of the most successful global brands-including Dove, McDonald's, and Vicks-this book provides a practical framework to help readers navigate the various stages of brand-building, including:

- How to cultivate insight to address a specific business challenge
- How to construct a full business plan around that challenge
- How to leverage a plan for revenue growth

Filled with case-studies of how successful global brands were established from the ground up and featuring brand strategies and tips for developing successful brand campaigns with ad agencies, Spark is a helpful and practical guide for any professional committed to growing and nurturing a powerful brand.

  • Format: Hardback
  • ISBN13: 9788193355220
  • Published: July 2018
  • Publisher: S&s India
  • Number of pages: 208
  • Width (mm): 153
  • Height (mm): 234
  • Depth (mm): 43
  • Weight (g): 417


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