9780349411866

Simplify

How the Best Businesses in the World Succeed

Richard Koch, Greg Lockwood


Format: Paperback
ISBN13: 9780349411866
Published: June 2018

Price: $22.99

Reserve & Collect

Reserve and collect from your local Harry Hartog shop.

Condition: New

For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results.

Working with venture capitalist Greg Lockwood and supported by specially commissioned research from OC&C Strategy Consultants, Koch has now found one elemental principle that unites extraordinarily valuable companies: simplifying. Some firms simplify on price - consider budget flights stripped of all extras that still take you from A to B - creating new, huge mass markets for their wares. Others, such as Apple, simplify their proposition, bringing a beautifully easy-to-use product or service to a large premium market.

How can your business become a simplifier? With case studies of some of the most famous firms of the last hundred years, from finance to fast food, this enlightening book shows how to analyse any company's potential to simplify, and enrich the world.

Details
  • Format: Paperback
  • ISBN13: 9780349411866
  • Published: June 2018
  • Publisher: Little, Brown Book Group
  • Number of pages: 336
  • Width (mm): 199
  • Height (mm): 130
  • Depth (mm): 21
  • Weight (g): 265

AVAILABLE IN-STOCK *

This item is on the shelf at the following Harry Hartog shops. Please contact the shop to hold your copy.

* Availability and price subject to change at any time.