9780393254297

Machine, Platform, Crowd

McAfee, Andrew


Format: Hardback
ISBN13: 9780393254297
Published: June 2017

Price: $40.95

Reserve & Collect

Reserve and collect from your local Harry Hartog shop.

Condition: New

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.

MIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.

In the tradition of agenda-setting classics like Clay Christensen's The Innovator's Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading.

Details

  • Format: Hardback
  • ISBN13: 9780393254297
  • Published: June 2017
  • Number of pages: 288
  • Width: 6.4 mm
  • Height: 1.4 mm
  • Depth: 9.6 mm
  • Publisher: not specified

AVAILABLE IN-STOCK *

This item is on the shelf at the following Harry Hartog shops. Please contact the shop to hold your copy.

* Availability and price subject to change at any time.