9781625274496

Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

W.Chan Kim, Renee A. Mauborgne


Format: Hardback
ISBN13: 9781625274496
Published: January 2015

Price: $39.99

Condition: New

A global phenomenon now published in a record 44 languages. Over 3.5 million copies sold. A bestseller across five continents.

Your Guide to Creating Uncontested Market Space-and Making the Competition Irrelevant

This international bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success.

Now updated with a new chapter and additional content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"-untapped new market spaces ripe for growth.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.

Details
  • Format: Hardback
  • ISBN13: 9781625274496
  • Published: January 2015
  • Publisher: Harvard Business School Publishing
  • Number of pages: 320
  • Width (mm): 156
  • Height (mm): 235
  • Depth (mm): 30
  • Weight (g): 539

AVAILABLE IN-STOCK *

This item is on the shelf at the following Harry Hartog shops. Please contact the shop to hold your copy.

* Availability and price subject to change at any time.