9780749475000

30 Day MBA: Your Fast Track Guide to Bus

BARROW, COLIN


Format: Paperback
ISBN13: 9780749475000
Published: January 2016

Price: $47.95

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The 30 Day MBA covers the essential elements and core disciplines in a top MBA program. The subjects covered include accounting, business history, business law, economics, entrepreneurship, ethics and social responsibility, finance, marketing, operations, organizational behavior, personal development, quantitative and qualitative research and strategy. It includes thorough explanations and examples of the "break-even analysis," used by MBAs for making cost, volume, pricing and profit decisions, as well as analysis of the emergence of brands in developing countries.

This fourth edition includes a new concept for each chapter, including crowdfunding, digital marketing, business incubators and the 80/20 principle. It provides coverage of the key optional modules: Mergers and Acquisitions and International Business, and features new case studies on Heinz, Adidas, Puma, Nike, and Shell. With a range of free online resources for readers to revise and test their knowledge, this bestselling guide is packed with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.

Details
  • Format: Paperback
  • ISBN13: 9780749475000
  • Published: January 2016
  • Number of pages: 344
  • Width: 6.181 mm
  • Height: .709 mm
  • Depth: 9.213 mm
  • Publisher:not specified

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